Fact: Apple is a publicly traded company.
Conjecture: Apple’s 2nd most biggest revenue stream is Services. Maybe putting App Store revenue on its own at the bottom, but maybe a third of Services?
Posit: Apple allows 3rd party payment processors, reduces cut to 15%.
Consequence: Apple Revenue declines and stops growing as it has.
Result: Apple Stock price falls. Investor confidence in Apple Leadership falls. Calls for change occur, and happen, and what kind of C-Levels do you think Wall St wants?