what if Apple only took 15% at the start, instead of 30%? Would there still be complaints now? That 15 is too much? That it should be less? Because they were successful? That because they were successful they should take less? Because what other companies were ok giving up at the start, they no longer want to give up anymore? Because they don’t have too much? I’ve got to assume that Apple won’t have it’s 58% US market share and whopping 29% global market share forever, that something is eventually going to take its place, right? Right? We need a Watcher to tell us what those alternative universes are like. Or maybe Apple needs to do an Atlas Shrugged. Just drop iPhone and iPad and go all in on Apple Vision Pro.