Apple wins vs. Samsung. Samsung copied Apple. Copied what was working in the marketplace in order to make sales. And that's, to me, the key point. People complain that companies copy other companies all the time. The key point in that argument is the whole idea of windows stolen by Apple from Xerox. Xerox Star wasn't selling in the marketplace. It was failing technology. Apple took it, made it better, then sold it. Apple made the iPhone. Changed the industry. Profit leader. Samsung copied it, sold it, made profit. Probably somewhat at the expense of Apple. Samsung took sales away from Apple. Apple didn't take sales away from Xerox. Maybe this is just a poor argument on my part.
The other argument that any software patents shouldn't be enforced, I also have trouble with. If anyone could come up with it, why didn't they? Why didn't they try and sell phones or devices with double tap to zoom, to pinch to expand, or rubber band bounce back on scrolling. Maybe if someone else did, if someone else took a chance on those technologies, put some money and risk on the line, they'd be there instead of Apple. But Apple took a risk. They stuck their neck out, and they want to be rewarded for it, by not having others ride on their coattails, by piggybacking on their research, development, and marketing research. No one else decided those things were important. But only after Apple decided AND Apple started making money, did they want a piece of that.
This doesn't seem like Apple suing for stupid things. This is Apple protecting what makes Apple's Apples. What makes the iPhone the iPhone. Take these things away, and the iPhone isn't as good, isn't as great, isn't as iPhoney. It's less of what it is.
Just realized why people think this will stifle innovation. The copiers would decrease profit for the initial innovator, who couldn't sit on their laurels and rake in the money. Instead, they would be forced to make something new in order to keep making money. But that's the problem trying to apply that same logic to Apple. They don't rest on their laurels. At least they haven't recently. They always innovate. They're always trying new things. They aren't sitting back, slowly iterating, trying to eek out the last bit of profit. Something new, something big, year after year. They don't have to be forced into innovating. They do it without market pressure. Almost in spite of market pressure.
Apple is so different from what the market expects. Good, quality products. Over profit. Or before profit, because profit follows. |