stockpiling geniuses, genii, gather the smart, the collective creative, and let them be. bell labs. xerox parc. ibe's research facilities. companies so large with enough cash flow and forward thinking to have real R&D departments. Research and development. implementing creativity. not trying to satisify a business or consumer need, just an intellectual curiosity, scratching an itch. and then there's apple, which seems to bridge the gap. ha, the gap. Providing something that people didn't know they needed. And the guts to do it. Not business oriented, not bottom line, not all about the money. true morality, to make things better, to bring something into being because it's the right way, doing things well because that's the way it should.