neophilia, consumerism, invention, sides of a coin, desires, if not creating something new, buying something that's new. always something new. something different. something better. betterment. betterman. struggling with existing, with established objects and things, and instead of coasting, of contentment with owned objects, with personal effects, of property, the desire for newness continues, drives, and spends. one aspect of life, another aspect, the balance continues, the ying and yang and all others inbetween, the yeng and yong and yung as well, and sometimes the yyng, but realizing, understanding the need, and rechanneling, refocus, spread the neophilism, spread the urge across facets of living, to dim, to deaden, to placate