quality, before object and subject, before form and function, from Zen and the Art of Motorcycle Maintenance, but always, just a good idea, and i see it now, elsewhere, and most appropriately, most acutely, most well defined in apple computer and the products they make. the stuff they make now anyway, it's good. thought and care is applied to both how it functions and how it looks. an interview with Ive, a genius, Qualified, how beautiful and simple the organization and display of the new G5 is. And how performing on the ultimate field, letting quality flow through, without marring by thought and definition, by defining object and result and cause, going with the flow, it's amazing.