impulses, flashes of light from neuron to neuron, chemical changes, distribution due to concentration differences, from the haves to the have nots, poor choices, decision making abilities, first come, first served, seeking, style, matching colors always knocks 'em dead, utility and function, manufactured utility and created function, having dirt and then finding the shovel and the hole to be filled in, cause and effect have no place, not in time, with certain inefficacies, always always always go, instinct and desire, cold rational thought, think with the belly, think with the gut, it leads well, it brings about real change, it is a force of nature