Just reading about it at the end of Sony, but seeing it personally, the removal of hardware and the concentration on software. Things become so powerful that it doesn't matter who makes them, they all pretty much do the same thing. So now it comes down to style, instead of substance, because the substance is all the same. Hence the iMac and iBook and all that's come from that. The emergence or reemergence of translucency as a decoration. Color back into an otherwise beige world. Content provision. Sometimes it doesn't even matter how good it looks, because if it doesn't do something well, doesn't provide a service, like information, like entertainment, and given today's shortened attention spans, in small servings, in little quick servings, like birds eating seed, lots of it, but little bits at a time, quickly. That is where I see tech heading. To birds eating birdseed. Peck and choose, or move on to the next bird feeder, because there's just so many around.