if corporations are people, and usually it's been bad stuff, that if a corp is considered a person, then they are legally protected to do bad things. well, if corps are people, then with this last Apple Event ([[Let Us Loop You In (March 21, 2016)]]), Apple is that rare good person. The one that stands up for the little guy. The one in the rare position to make changes for the better. To be a better person. To not use their position and wealth to just keep their status. No, they're trying to make the world a better place. Like they belong to Amnesty International, Greenpeace, Teach for America, and actually out there doing stuff. They're working in soup kitchens feeding the poor, building homes with habitat for humanity. Not exactly, but that type of stuff. HealthKit, ResearchKit, CareKit, Recycling, Renewable Energy. All things that most people don't care about. This isn't working to live, to pay the mortgage, put food on the table, save up for retirement. This is volunteering. This is tithing. This is setting up a foundation to do stuff. To actually do stuff. Maybe it is just a business decision. That by doing these things they're appealing to new markets and focus groups that have been previously ignored by tech industries. but maybe, just maybe, it's a company, a person, doing good because they have the means and the opportunity to do good. A little bit of hope, a little bit of goodness.