no longer amazing. iPhone 5 announcement, and just ho hum. because we take it for granted. because evolutionary, compared to revolutionary, well, it's night and day. and the daytime, or is it the nighttime, well, it's just boring. the long slow slog towards perfection. an initial burst of energy, creativity, work output, wattage, and then the little nitpicks, the tweakings, the imperfections that get fixed. and what happens when there's no more small things to fix? what if it gets to the point that apple is completely happy with what they made, and they have no idea how to make it better? what then?