risk reward. balls. testicular fortitude to say screw it, we know what we're doing, we're not pleasing all the people, we're just pleasing the people with money to spend, we know our audience, and the whiners, they ain't it. ubiquitous computing? utility computing. the iPod of laptops. get it, turn it on, and start using it. no need to remove extraneous software. no need to install anything. don't have to add more to get any other functionality. already have everything you need. no need for dongles. no need for anything else. they don't care. and they have the balls to go ahead and do what they want knowing they don't care.