What's the smartphone world like if Apple announces and releases the iPhone as a computer, and allows anyone to install applications and tools and system extensions however they want. I remember originally there was the fear that a bad app would take down the cellular network. Maybe that happened, and Cingular goes down, and smartphones get a bad rep and don't take off. Maybe Google releases their own YouTube app, except it runs flash video and the iPhone only lasts for a couple hours. Maybe, somehow, iPhones that are completely open like computers still manage to rush in the smartphone revolution. Does Twitter ever take off? Or does it remain a txt interface? How bad is the Facebook app at tracking your information? They'll know exactly where your phone is at all time, what apps are installed, what websites you visit. What's the first worm? When does the first DDOS from iPhones happen? Nothing stopping it from happening. Besides hopefully patching security holes before they're exploited. Think of all the virus and malware writers that might target the iPhone? But only if they had a majority of the market share. Are iPhone users still prized consumers, that are willing to spend money? Or are they wary of their devices? What if they instead just started the same way, but then followed the suggestion of making the App Store break even. That they lower their rake every year. What if their rake on In App Purchases covered credit card processing fees and maybe 1% rake? What if they charged the Core Technology Fee (CTF) from the beginning? And free apps were never a thing? What if they had upgrade pricing from the start. Would subscriptions have taken hold? just need someone to figure our multiversal jumping, and we might be able to figure out what if.