Move the Needle. That's the line that stuck with me, the concept that remains, not any whiz bang features, neat cool tricks, fancy new predictive logic from [[WWDC 2015]] keynote. No, from the Apple Music Beats 1 video intro by Zane Lowe. Push the Envelope. Move the Needle. Think outside the box. Not being content with the status quo. Not being happy with what is, but actually trying. Trying to make a difference. And knowing that they won't please everyone. But they just want to move the needle. Sounds simple. But so lofty. Such a goal. Reaching. Far Reaching. Make a dent in the universe. Make a difference. A mission statement. And you don't hear that enough. I don't think that enough.