the spread of information, of knowledge, names, dates, places, things, events. actual information, available no where else, that can't be created by anyone else, 25 random things, new information, not chain letters, not funny little bits of information taken from other websites as a cheap form of mashups, but genuine raw data, from the source, the spigot, and that's when it's good, from the spring, right out of the earth, a fresh vegetable from the garden, not a grocery store chain, i don't care what what a search result says, I don't care that you know how to copy and paste. give me something useful. Something new. Something I don't know yet.