mainstream, appealing to the masses, market share, profitability, popularity, more fringe analysis, but creation, designing, appealing, marketing, be happy with a subset, be happy with a niche, a place in the world, and not everything to everybody, and success breeds complexity, addition, bloating, this and that for him and her, more of it, more of that, trying to keep everybody happy, when, in fact, you just need to keep somebody happy. limitations. understanding niches, understanding places, pigeonholes, differences of opinions, assumptions, strokes, folks, diversity, spice of life.