10:51 PM Monday, <January 7>, 2002>
Another Macworld keynote comes and goes. iPhoto is really exciting, iMac looks pretty good, but beyond that, nothing that pops my top. I did get to find out where Apple has an office in Chicago, which is sweet to see office doors with the single white apple logos on them. I also got fitted for a couple suits today as well, finally, oh, about 2 years after I said I was going to. I figured since I dressed up for the keynote, might as well get some suits while I'm out. And I also picked up some cheesecake from the Cheesecake Factory. Ummm, Oreo. Back to school and work tomorrow. For more of my words on the keynote, click more. So with iPhoto, Apple has completed the killer package. Take a top of the line iMac, a digital camera, an iPod, a digital video camcorder, and what comes out? Content. Personal, sharable, easy. This setup takes all the media that comes in, that surrounds people, that people create, the photos, the home movies, the music they like to listen to, filters it, refines it, and spits it out to share. Easily. I look forward to showing my Dad how easy it'll be to take photos, then move them to the web so family can seem them. Because that's what excites him, digital photos, making his own photos, and iPhoto makes it so easy. Apple really does get it. They brought publishing to the consumer. Of course this now begs the question of how many consumers can actual publish things other consumers will consume. But the fact that Apple has this Digital Hub figured out, well, That's exciting for me, because creativity, besides a little cash, is the only limit, not technical know how, just creativity.

But aside from the completion of the Digital Hub, the keynote wasn't very exciting, or surprising. But they did innovate. But nothing shocking. Nothing that caught me completely off guard. Nothing I hadn't read about the night before. No PDA, no new consumer digital device, no tablet, no something else.